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It is essential that sellers have the very best advisers and an intelligent sales and marketing plan in place if they are going to achieve the highest possible price for their properties.

The reward for a sound execution of a marketing and sales plan is amplified in a seller’s market. While sellers can not control the market itself, there are a number of Miller Group strategies at their disposal, which, when executed professionally and coordinated in an intelligent plan, will maximize their chances of a successful transaction at the highest price in any given market, whether it be a Seller’s market, Buyer’s market, or in today’s balanced market.

We call these Strategies the “Miller Muscle”


How your property is differentiated from the competition


How your property appears (inside and out) yo prospective buyers


How your property is marketed


Determining the reasonable range for your property and identifying where within that range you should price given your particular circumstances and current market conditions


Delivering consistently high quality work product and customer service to remove obstacles and ensure a smooth transaction.

Each one of these “Miller Muscles” is critical for the body of work we need to create and worthy of a more in-depth discussion. If you’re thinking about selling some real estate (or know someone who is), please call us for a private consultation on how we would customize our marketing plan for you.